What is the Mobility Culture Program?
The diverse forms of mobility we see today
are the result of
evolving mobility
cultures that have developed
over time and
grown through cultural progress,
connecting the past to the present.
Mobility has, at times, stirred our hearts
and carried our dreams.
More than just a means of
transportation or an industry,
it is deeply rooted in Japanese society
and the lives of its people.
From the past into the future,
it continues to be a source of excitement
and inspiration for us all.
Focusing on the unique appeal of
the various vehicles and mobility
that connect the past to the future,
we present a distinctive lineup of programs—true
to the spirit of MobiShow—
designed for everyone who genuinely loves mobility,
from cars and motorcycles to much more.
We invite you to enjoy them to the fullest.
At the Japan Mobility Show 2025,
the Mobility Culture Program presents
three areas for visitors to explore.
Mobility Culture Area1
East Hall 7
Mobility Culture Joint Exhibition ~ Time-Slip Garage~
Nostalgia touches the heart, and admiration begins to move once again. Famous cars from the postwar era to the present are revived alongside the culture of their times. In a space where you can feel the streetscapes, music, and fashion of each era, we have gathered rich memories and emotions woven between cars and people in a garage setting. Please enjoy this time-traveling garage experience that can be shared across generations.
Mobility Culture Stage Program
At the "Mobility Culture Stage," located in the back of the joint exhibition area, we're putting the spotlight on the deep and fascinating culture surrounding mobility, from cars to motorcycles. We'll explore how mobility goes far beyond being just a means of transportation, expanding into hobbies, fashion, travel, and so much more, enriching people's lifestyles. Every day, we'll have a wide range of guests on stage to share their diverse lifestyles. This is a special talk stage where not only mobility enthusiasts but anyone with a variety of interests can discover new excitement. Be sure to stop by!
East Hall 8
Camper Zone by JRVA
Experience the joys of traveling on wheels
at this camper van exhibition.
We have newly collaborated with JRVA to create the "Japan Mobility Show 2025 Camping Car Zone by JRVA," where visitors can experience the joy of traveling by car under the theme "GO RVing." This camping car area will be set up in East Hall 8, featuring up to 40 camping cars on display.
East Parking Area
Performance Zone
Get ready for the Performance Zone, a stage of pure energy and excitement appearing in the east parking area of JMS 2025!
Experience a dynamic fusion of mobility and culture with a lineup of performances you won't see anywhere else.
In addition to the popular demonstration runs and ride-along experiences with latest racing cars, we have all-new programs unique to JMS in store!
Community Zone
Where "like" turns into "connection."
Join us for a special fan meeting, exclusive to JMS, where you can share your passion with fellow mobility lovers.
With a rotating daily program, we're creating a space for vibrant conversations between owners and new encounters between owners and visitors.
Experience the bonds forged through mobility and the heart-pounding excitement right here at the venue.
Special-purpose Vehicles
Quietly, powerfully, they are the backbone of Japan, working right beside us in our daily lives.
Vehicles active on land, sea, and air make a powerful appearance. They protect our safety, support our daily routines, and create excitement.
Discover their usually unseen roles, feel a new sense of gratitude, and be moved. Be sure to see them at the show.
Advanced Safety Vehicle Test Drive on Public Roads
This program offers a chance to test drive Advanced Safety Vehicles (ASV) on public roads, which use cutting-edge technology to support safe driving. Experience for yourself the various functions that protect people in everyday driving situations. Come and see the "now" of safety technology.
Participating Manufacturers
- SUBARU CORPORATION
- Nissan Motor Co., Ltd.
- Mazda Motor Corporation
- Hyundai Mobility Japan Inc.
- Toyota Motor Corporation
- Honda Motor Co., Ltd.
- Mitsubishi Motors Corporation
- BYD Auto Japan Inc.
Mobility Culture Area2
Stone and Light Square(East Promenade)
From the exhibitions of special-purpose vehicles
and supercars to a kei truck market,
a wide range of special events—unique
to the JMS—await you!
From October 31 (Fri) to November 9 (Sun), the East Promenade's Stone and Light Square will host exhibits of supercars and special-purpose vehicles, a kei-truck market, and a gathering of Itasha (cars decorated with anime, manga, or game characters), offering a diverse range of vehicle genres to enjoy.
Mobility Culture Area3
South Hall 3
Tokyo Auto Salon Booth
Tokyo Auto Salon, a mega-event attracting attention from both Japan and abroad as the place to catch the latest custom car trends, will once again have a booth at the JMS as part of our collaboration.
This time, under the theme of "conveying the atmosphere of Tokyo Auto Salon," we will exhibit a wide variety of custom cars, including gorgeously dressed-up vehicles and monster-class tuned cars that represent the event. Come and feel the unique vibe of Tokyo Auto Salon at the venue.
TOKYO SUPERCAR DAY 2025 in JMS
A "TOKYO SUPERCAR DAY" booth will be set up inside the Japan Mobility Show
We will be exhibiting a large number of advanced supercars and rare luxury vehicles from around the world. At the same time, we will be showcasing innovative content that connects to the future, such as new forms of mobility.
We are also planning content that both children and adults can enjoy, including a kids' supercar workshop, talk shows, and sales of supercar-related merchandise.
Supercar exhibition at the Ishi to Hikari no Hiroba (Stone and Light Plaza)
On October 31 (Fri) and November 1 (Sat), a total of about 100 supercars will be displayed over the two days at the Stone and Light Square. The event will feature not only supercars but also luxury cars, classic domestic cars, and sports cars. Additionally, on November 1 (Sat), we will hold a "Supercar Runway" event to showcase the appeal of supercars with walking models.
