History

Japan Mobility Show

  • 2024
    10.15 - 10.18 Makuhari Messe

    A place to make friends who will shape the future

    The event was held at Makuhari Messe as a business event for co-creation between mobility-related companies and startup companies that will lead the next generation, with all visitors required to pre-register (free of charge). It was held in conjunction with CEATEC, Japan's leading comprehensive digital innovation exhibition. 145 startup companies, 58 companies including business companies, members of the Japan Auto Parts Industries Association, and members of the Japan Automobile Manufacturers Association, all of whom shared the desire to create a rich and dreamy mobility society, participated. The Future Mobility Conference presented the issues that need to be resolved in the mobility society and the possibilities and ways of business co-creation, and a joint exhibition by JAMA member manufacturers was held to display passenger cars, commercial vehicles, and motorcycles that use various technologies (multi-pathways) to reduce CO2 emissions.

    Japan Mobility Show 2024
  • 2023
    10.28 - 11.5 Tokyo Big Sight

    Let's go find the future we want to ride!

    The first Japan Mobility Show was held, with a new name and concept from the Tokyo Motor Show. Going beyond the boundaries of the automotive industry, the show took a step toward creating a mobility society of the future together with other industries and startups. The establishment of the Next Generation Mobility category saw many first-time exhibitors from other industries. The show implemented projects created together with new friends, such as the Tokyo Future Tour, an experiential tour program that allows visitors to experience the bright, fun, and exciting future that mobility will bring to life, and the the Startup Future Factory Program, a place where startups can join hands to expand and accelerate the mobility industry. The show was attended by a record 475 companies and organizations, and the number of visitors exceeded 1.11 million, as people sympathized with the desire to create the future of mobility.

    Japan Mobility Show 2023

Japan Mobility Show

  • 2019
    10.24 - 11.4 Tokyo Big Sight

    OPEN FUTURE

    Due to the impact of the Tokyo Olympic and Paralympic Games the following year, restrictions were put on venue use, so this was the first time the event was held in a distributed format, with venues set up at Tokyo Big Sight and Aomi. With the theme of "OPEN FUTURE," many programs were implemented in collaboration with not only the car and bike industry but also other industries. There were free areas such as OPEN ROAD, FUTURE EXPO, and DRIVE PARK. For the first time, a work experience program for children was held in collaboration with Kidzania, a popular children's work experience facility, and exhibits by other popular organizations such as the Japan Supercar Association and Tokyo Auto Salon were also held, which were well received. The number of visitors exceeded 1.3 million, far exceeding the previous event.

     TOKYO MOTOR SHOW 2019
  • 2017
    10.27 - 11.5 Tokyo Big Sight

    Let's move the world from here.
    BEYOND THE MOTOR

    The event will be held for 12 days from October 25th. As the environment surrounding the automotive industry is undergoing major changes, the event has launched an initiative to transform the industry by incorporating various ideas and technologies beyond the boundaries of the automotive industry, with the vision of "expanding the value of mobility to date." The event will feature a new symbolic event, "TOKYO CONNECTED LAB 2017," providing an opportunity to experience the mobility society of the future through connected technology and other means.

     TOKYO MOTOR SHOW 2017
  • 2015
    10.29 - 11.8 Tokyo Big Sight

    I'm sure your heart will start racing.
    Your heart will race.

    To commemorate the 60th anniversary of the Tokyo Motor Show in 2014, the "Tokyo Motor Show 60th Anniversary Parade" was held in Hibiya, the birthplace of the show, the week before the show opened, bringing together cars and motorcycles representative of each era since the 1950s. The third "SMART MOBILITY CITY 2015" was held with an eye on the Tokyo Olympic and Paralympic Games, and an exhibition was held that depicted the new evolution of Tokyo and the advanced urban system that looks ahead to the future. Participation and experience-based events included test rides of passenger cars driven by professional drivers, test rides of motorcycles, and special tours for elementary and junior high school students accompanied by guidance from automotive journalists. In addition, the Japan Automobile Manufacturers Association announced its "Autonomous Driving Vision," attracting much attention.

     TOKYO MOTOR SHOW 2015
  • 2013
    11.22 - 12.1 Tokyo Big Sight

    Compete for a future that doesn't exist yet in the world.
    Compete! And Shape a new future.

    This was the second time the event was held at Tokyo Big Sight, and prior to the event, the "Odaiba Motor Festival" was held, which allowed young people and families to experience and appreciate the appeal of cars and motorcycles, as well as a media event called "Mobilityscape Tokyo." In addition, two international events, "CEATEC JAPAN 2013" and "20th ITS World Congress Tokyo 2013," were held at the same time, and the show also collaborated with these, resulting in the largest number of visitors (per day) out of the past five shows. During the event, many manufacturers exhibited new models and cars scheduled for sale, and environmentally friendly cars and concept cars also attracted attention. The previously well-received SMART MOBILITY CITY was held as SMART MOBILITY CITY 2013.

     TOKYO MOTOR SHOW 2013
  • 2011
    12.3 - 12.11 Tokyo Big Sight

    Cars can change the world.
    Mobility can change the world.

    The Great East Japan Earthquake delayed the event, and the location was changed from Makuhari to Tokyo Big Sight, and the new Tokyo Motor Show was held in December. As a symbol of "Japan, a nation of technology," the show aimed to be the world's best technology motor show, and implemented "SMART MOBILITY CITY 2011" as a project to disseminate cutting-edge technology that connects cars, cities, and people's lives.

     TOKYO MOTOR SHOW 2011
  • 2009
    10.24 - 11.4 Makuhari Messe

    Enjoy your car, enjoy the earth.
    Fun Driving for Us, Eco Driving for Earth

    Due to the worsening global economic environment caused by the Lehman Shock in 2008, the Tokyo Motor Show was held under the most difficult circumstances in its history. The duration of the show was shortened to 13 days, the large commercial vehicle and body category were cancelled, the exhibition space was reduced to a more compact form, and a new Carrozzeria category was added. New initiatives were also launched, such as a special exhibit commemorating the 30th anniversary of the "Japan Car of the Year".

     TOKYO MOTOR SHOW 2009
  • 2007
    10.26 - 11.11 Makuhari Messe

    "News for the world and the future." A new comprehensive show that attracted attention

    The show changed its format for the first time in 10 years as a "new comprehensive show" that includes passenger cars, commercial vehicles, motorcycles, vehicle bodies, parts, and machinery and equipment-related products, and many cutting-edge products and technologies were announced, including 77 world premieres (world first announcements). In addition, a wide range of special, participatory and interactive events were held to enhance entertainment, allowing many visitors to experience the "dreams, fun, and wonder of cars." The number of press visitors from Japan and overseas was 14,300, the highest ever for a Tokyo Motor Show. The show was widely covered in various media, including television, newspapers, magazines, and the web, demonstrating the high level of attention being paid to the Tokyo Motor Show, which had made a new start as a "new comprehensive show."

     TOKYO MOTOR SHOW 2007
  • 2005
    10.21 - 11.6 Makuhari Messe

    “Driving Tomorrow!” from Tokyo
    New proposals for everything car-related
    that everyone imagines in their hearts.
    Tokyo Motor Show celebrates its 50th anniversary

    The 39th Tokyo Motor Show, held in the milestone year of 50 years since the first All Japan Auto Show in 1954, was held at Makuhari Messe in Chiba City for 17 days from Friday, October 21st, and the total number of visitors during the show was 1,512,100. 79 world premieres (world first announcements) and the world's most cutting-edge environmental and safety technologies were gathered. In addition, as a special event to commemorate the 50th anniversary of the Tokyo Motor Show, a special exhibition was held that looked back on the 50-year history of the Tokyo Motor Show through video, as well as an actual display of classic cars representing each era, and various special projects were offered based on the concept of "participation and experience."

     TOKYO MOTOR SHOW 2005
  • 2004
    11.2 - 11.7 Makuhari Messe

    The event ended on a high note, welcoming nearly 250,000 visitors.

    The 38th show, with the theme "Vehicles for people. Vehicles as partner," clarified the concept with a subtitle of "Working cars and welfare cars." The commercial vehicle show ended after three shows, but the final one drew nearly 250,000 visitors and was a great success. This success was due to the exhibits of the latest models and cutting-edge technology of working cars that support people's lives, and welfare cars, which are attracting growing social interest. Another factor was the large number of interactive and hands-on events that were available for a wide range of visitors, from children to business users. The proportion of female visitors also increased to about 25%.

     TOKYO MOTOR SHOW 2004
  • 2003
    10.24 - 11.5 Makuhari Messe

    The event was redesigned to be more participatory and experiential, and attendance increased.

    The 37th show was themed "The spirit of taking on new challenges. Challenge & Change - Hope and confidence", and was billed as a "customer participation and experience-based show". Numerous events were held in various locations, both inside and outside the venue, in an attempt to encourage two-way communication. At the same time, admission was free for elementary school students and younger, and half price for high school students. Perhaps as a result of these measures, the total number of visitors exceeded 1.42 million, halting the downward trend. The keywords for the cars exhibited remain "environment, safety and IT technology". Fuel cell vehicles, which have finally begun to run on the streets, have evolved into a new concept.

     TOKYO MOTOR SHOW 2003
  • 2002
    10.29 - 11.3 Makuhari Messe

    A variety of popular events, such as the vintage commercial vehicle corner, are also on display.

    This was the second commercial vehicle show, and the first time it was held since the merger of the Japan Automobile Manufacturers Association and the Automobile Industry Promotion Association (JAIA). With a focus on working cars, a wide variety of innovative vehicles were exhibited, including sporty commercial vehicles that could be used for both business and personal purposes, and many people said that depending on how you look at it, there were more new discoveries to be made here than at passenger car shows. Crowds also formed at the corner that collected vintage commercial vehicles from the 1920s to 1970s, and the corner on motorcycles that support daily life, and at the Tomica booth, which was popular for its limited edition miniature cars from the previous show, the assembly factory for the bonnet bus miniature car was well received. There was also an exhibition of picture books about working cars, making it a show that families with children could enjoy.

     TOKYO MOTOR SHOW 2002
  • 2001
    10.26 - 11.7 Makuhari Messe

    In keeping with the new century, new car concepts that made full use of IT became a hot topic.

    The theme of the event was "Open the door! Cars. Open the future," as if to ask how cars will change in the new century. To express condolences to the victims of the September 11 attacks, events such as the opening ceremony were canceled, and security was stepped up, including baggage inspections for visitors, making this an unprecedented event. The exhibited cars were again centered on environmental friendliness, but compact cars that aim for low pollution and ultra-low fuel consumption, and new cars that utilize IT also attracted attention. In the theme hall, the first mass-produced car made entirely in Japan, the "Automo-go," was exhibited under the title "That Moment - Japanese technology opened the door to an era. Seeing invisible masterpieces." Other new attempts included the introduction of an electronic ticketing system using i-mode, and test drives of electric cars on public roads.

     TOKYO MOTOR SHOW 2001
  • 2000
    10.31 - 11.4 Makuhari Messe

    It also appeals to general users as a comprehensive commercial vehicle show.

    A year after the Passenger Car and Motorcycle Show, the 34th show was Asia's first commercial vehicle show, and its theme was "Full of individuality. Driving the globe. Creating tomorrow." The key point was that it was a comprehensive commercial vehicle show that could be enjoyed by general users as well as business people. In particular, the common themes shared by all exhibitors were "environment, ITS, and welfare." In the environmental aspect, hybrids, CNG, LPG, and DPF devices were seen, while in the welfare aspect, there were many vehicles that were designed to be easy to get on and off from wheelchairs. Also popular was the corner where visitors could test ride large trucks that they normally cannot ride in.

     TOKYO MOTOR SHOW 2000
  • 1999
    10.22 - 11.3 Makuhari Messe

    A large number of fuel cell vehicles were on display at the first passenger car and motorcycle show.

    The general show (passenger cars and commercial vehicles) from the first show was separated, making this the first passenger car and motorcycle show. The theme was "Departing for the future. Changing cars. Changing the Earth." As it was the last passenger car and motorcycle show of the 20th century, various companies exhibited advanced technologies in areas such as the environment, safety, and ITS. In particular, fuel cell vehicles appeared from Toyota, Honda, Daihatsu, Mitsubishi, Mazda, and others, attracting attention. Hybrid cars were exhibited by five domestic passenger car companies, including a 3-liter car that was a hot topic for a while. The theme pavilion was "100 Years of Japanese Cars," and nostalgic passenger cars and motorcycles were lined up.

     TOKYO MOTOR SHOW 1999
  • 1997
    10.22 - 11.3 Makuhari Messe

    Creating new appeal through manufacturer-specific exhibits and two-story booths.

    The 32nd show had the theme "Connecting - You and your car." This time, the North Hall was fully constructed, and a distinctive feature was the unified exhibition of vehicles and commercial vehicles, with displays by manufacturer. The Theme Hall featured "Cars decorated with famous paintings of memories." The elaborate display was well received. Among the cars exhibited were the Maybach and the VW W12, which were shown for the first time, showing the enthusiasm of overseas manufacturers. Meanwhile, the Japanese manufacturers exhibited hybrid cars from several companies, led by the soon-to-be-released Prius. Many other models that will soon be on the market also attracted attention.

     TOKYO MOTOR SHOW 1997
  • 1995
    10.27 - 11.8 Makuhari Messe

    The reference exhibits appear to be diversifying, including sports cars and minivans.

    The theme was "Feeling Dreams. Feeling Cars." With social unrest continuing following the Great Hanshin Earthquake and the Tokyo subway sarin gas attack, the event was shortened by two days compared to the previous one, but the closing time was extended until 7pm, making it popular as a place where people could stop by on their way home from work. Restrictions on displays were relaxed and lighting was made more vibrant, with the glamorous booths standing out, giving no sense of the economic downturn. In the Theme Pavilion, models that had been active in races were gathered together under the theme "Cars that ran with dreams and adventure on their shoulders."

     TOKYO MOTOR SHOW 1995
  • 1993
    10.22 - 11.5 Makuhari Messe

    Despite the economic downturn, there were many concept cars on display, which was a great encouragement.

    The theme for this year was "Cars, Innovation. Free, Natural, Comfortable." The slogan was "A motor show that is friendly to women," and an infant and toddler service center and women's restrooms were added. The theme pavilion, "How Cars Have Changed," exhibited 52 cars from the postwar period up to 1975.

     TOKYO MOTOR SHOW 1993
  • 1991
    10.25 - 11.8 Makuhari Messe

    Vehicles exhibited that are environmentally and safety conscious have become the norm.

    The theme of the 29th show was "Discovery, New Relationships. People, Cars, Earth." The number of visitors topped 2 million for the first time in the history of the Tokyo Motor Show, but the extension of the duration to 15 days and the opening hours helped to disperse the visitors. Furthermore, the installation of the North Hall expanded the venue area, and the exhibition area was reduced from 66.3% to 54.1% to ensure there were enough aisles, aiming to make the show more visitor-friendly. The cars on display were also distinctive for being "environmentally and people-friendly." Many alternative energy vehicles such as hydrogen and methanol were on display, and electric vehicles, which were beginning to overcome their challenges, also attracted attention.

     TOKYO MOTOR SHOW 1991
  • 1989
    10.26 - 11.6 Makuhari Messe

    The first time it was held in Makuhari it was a record-breaking show.

    As the era name changed to Heisei, the Tokyo Motor Show moved from Harumi, where it had been held for the past 30 years, to Makuhari Messe in Chiba Prefecture since the 6th show. The theme of the 28th show, which was the opening event for the facility, was "Free Driving. Heart Inspires the Earth." There were exhibitors from Korea in the passenger car section and Spain and Finland in the parts section, and the global participation was 333 companies, 2 governments and 3 organizations from 15 countries. The number of visitors and media personnel also reached record highs.

     TOKYO MOTOR SHOW 1989
  • 1987
    10.29 - 11.9 Harumi

    A large number of VIPs from overseas gathered for Harumi's final show.

    The 27th show, the last one held in Harumi, was a time when domestic manufacturers were getting serious about expanding domestic demand, while Western manufacturers were making a full-scale entry, driven by the strong yen. 276 domestic and foreign companies, two government organizations, and two organizations exhibited, and the number of visitors reached a record high for the 12-day event. There was also an impressive line-up of guests from overseas, giving the impression that the show had grown into a world-renowned international show. Another feature of this year was the large number of concept cars that focused on the soft side.

     TOKYO MOTOR SHOW 1987
  • 1985
    10.31 - 11.11 Harumi

    DOHC, 4 valves, 4WD, 4WS, midship, etc. are exciting.

    As 1985 marked the 100th anniversary of the creation of the first gasoline-engine practical vehicle, the theme chosen was "Culture of Driving. New Generation of Cars" as a fitting theme for an international show that looks to the future while learning from the lessons of history. One notable feature of the show was that the concept cars exhibited were clearly divided into two groups: prototypes that made full use of cutting-edge technology, and advanced models that were intended for sale on the market. Meanwhile, a right-hand drive Cadillac was on display at the lively foreign car booth.

     TOKYO MOTOR SHOW 1985
  • 1983
    10.28 - 11.8 Harumi

    Concept cars that excel in feasibility and proposals attract attention.

    Although domestic demand was sluggish due to the long-term global recession, there were many prototypes and reference cars exhibited by various companies. Moreover, the new technologies installed in the cars were highly feasible, and the exhibited cars were full of proposals for the near future. The Foreign Car Pavilion saw an increase in passenger cars, a 50% increase from the previous exhibition, and 28 companies participated. Reflecting this, the total number of exhibited vehicles, including domestic cars, was 945, a new record, and the event was a great success, with 1,204,000 visitors, including 26,625 foreign visitors. Meanwhile, as part of the commemorative activities for the 25th anniversary, the Theme Pavilion was titled "Cars, Past, Present, Tomorrow," and the technical possibilities of cars were introduced in an easy-to-understand manner, including technological changes and how new materials and electronic technologies will be used in tomorrow's technology.

     TOKYO MOTOR SHOW 1983
  • 1981
    10.30 - 11.10 Harumi

    The event was lively with new models including small front-wheel drive cars, RVs and turbocharged cars.

    Although it was said to be a period of low growth, the show was full of energy as each company enthusiastically exhibited new models, concept cars, and new technologies. What stood out was the shift to front-wheel drive (FF) compact cars, with their lighter bodies being more aerodynamic and improving fuel efficiency. Turbochargers also rapidly spread, leaving a strong impression that the turbo era was upon us. Meanwhile, the number and variety of leisure vehicles (RVs) was also increasing, making the diversification of cars and their differentiation by function all the more evident.

     TOKYO MOTOR SHOW 1981
  • 1979
    11.1 - 11.12 Harumi

    Turbos, diesels, electronics and more are all featured.

    The 23rd show, the last of the 1970s, had the theme "Towards the Prosperity of the 1980s - Cars Connecting the World" and was notable for its proactive attitude towards the next step. The exhibited vehicles also showed a strong desire to take on new technologies in the face of the energy conservation challenge, with many turbo and diesel engines in particular. In the Theme Pavilion, entitled "Japanese Engine Technology," 77 engines, including cutaway models, were exhibited, ranging from aircraft engines used during World War II to rocket engines for scientific satellites, from the post-war period to the future.

     TOKYO MOTOR SHOW 1979
  • 1977
    10.28 - 11.7 Harumi

    While fuel-efficient vehicles are attracting attention, foreign passenger cars are displayed in a separate building.

    This year saw a rush of new models of domestic passenger cars that had overcome the exhaust gas regulations. The key words changed from low pollution to fuel efficiency, and the world's first diesel passenger car with a liter-car 4-stroke 3-cylinder engine boasted a fuel efficiency of 19km/L made its spectacular debut. Meanwhile, Japan, which had increased its exports due to the global compact car boom caused by the oil crisis, leapt to the top of the world in terms of automobile exports. As a result, the atmosphere looked clouded, as if it were the eve of trade friction with Europe and the United States, the foreign passenger car exhibits were moved to a separate pavilion. With foreign cars gathered in one place and the latest models on display, the international atmosphere of the show became even more intense.

     TOKYO MOTOR SHOW 1977
  • 1975
    10.31 - 11.10 Harumi

    The show's purpose was promoted with an overall theme.

    The first of the two-yearly event had the overall theme of "Putting Life in Cars," clarifying the stance and claims of the auto industry in dealing with the environment and circumstances surrounding it. The theme pavilion introduced the wide-ranging connections between everyday life and cars, and the economic relationship between automobiles as an export industry and the country. The event was shortened by three days to 11 days, and the venue was reduced to five exhibition halls, resulting in the number of visitors falling below one million for the first time since the 9th event.

     TOKYO MOTOR SHOW 1975
  • 1973
    10.30 - 11.12 Harumi

    In the aftermath of the oil crisis, the event was cancelled the following year.

    For the 20th anniversary, the organizers planned a commemorative event that included an exhibition called "The History of Cars," which displayed the development process of the automobile in an easy-to-understand way, as well as a discussion of the issue of "people and automobiles" in light of the reality that society is reassessing the role of automobiles. A prototype model that was unveiled at the 19th ESV International Conference held in Kyoto was also exhibited, highlighting the high level of Japanese safety technology. The biggest concern during the event was the first oil crisis, which broke out just before the opening. The aftermath of this crisis called into question the very nature of motor shows, and it was decided to cancel the show the following year, and it has since been held every other year.

     TOKYO MOTOR SHOW 1973
  • 1972
    10.23 - 11.5 Harumi

    Reflecting the times, it brings together cutting-edge safety and pollution control technologies.

    This year's show focused on safety measures and anti-pollution technologies, which were the biggest issues for automobiles at the time, and promoted the state of the automobile industry and the environment it found itself in. Other eye-catching exhibits included motorsport vehicles such as the Skyline race car and the Savanna RX-3, as well as a lunar rover jointly exhibited by Isuzu and GM.

     TOKYO MOTOR SHOW 1972
  • 1971
    10.29 - 11.11 Harumi

    The show will be international in both the exhibits and the people.

    In April 1971, the liberalization of capital transactions in the Japanese automobile industry, also known as capital deregulation, was implemented, and as this was the second international show following the previous year, the number of visitors from overseas increased. Many industry professionals also attended, making it a very international show. Meanwhile, in response to social issues such as traffic safety, air pollution, and worsening traffic congestion, a CVS model experiment was exhibited, proposing the ideal form of automobile traffic in the 1970s, as a special project by JAMA, along with the demonstrations of various companies that embodied their efforts toward safety and low pollution.

     TOKYO MOTOR SHOW 1971
  • 1970
    10.30 - 11.12 Harumi

    Take your first step towards an international show.

    The 1970 Tokyo Motor Show was the first time that imported cars were fully featured. Thirty-three companies from seven countries exhibited. 95 foreign cars were gathered together with domestic cars, making its debut as an international show that would showcase the latest styles and technology to the public. Meanwhile, domestic cars were not limited to sporty models (including light cars) that were prepared for the age of high speeds, but instead attracted visitors with a wide variety of exhibits, including leisure cars, city cars, and concept cars including electric cars that pursued safety and low pollution.

     TOKYO MOTOR SHOW 1970
  • 1969
    10.24 - 11.6 Harumi

    There was a sense of new energy heading into the 1970s.

    With the 1970s just around the corner, the Tomei Expressway opened in March, ushering in a full-scale era of faster speeds and domestically produced cars becoming more and more functional. The 16th show saw a flourishing display of sports cars and motorsport vehicles. At the same time, various sketches of futuristic dream cars and commuter vehicles with speed and safety as key themes were also on display. At the same time, in response to the recall issue that had occurred in June of that year, a great deal of effort was put into technical exhibits, with each company highlighting their proactive efforts in road safety and pollution prevention, which were major social issues.

     TOKYO MOTOR SHOW 1969
  • 1968
    10.26 - 11.11 Harumi

    As a first attempt, we held a "Children's Traffic Safety Class."

    This year saw a movement towards industry restructuring. Following its merger with Prince (1966), Nissan also entered into a business partnership with Fuji Heavy Industries. Traffic safety and pollution issues also became major issues, and the Safety Science Center was established in Building 5, where seat belt experiments and idling adjustment methods were promoted. A "Children's Traffic Safety Class" was also held as a first attempt.

     TOKYO MOTOR SHOW 1968
  • 1967
    10.26 - 11.8 Harumi

    It also plays a social role by actively promoting traffic safety.

    The 14th show became a place to actively promote road safety, which had become a social issue. A "Road Safety Corner" was set up on the second floor of Hall 8 (passenger cars), with various test corners. In the Motorcycle Pavilion, the importance of helmets was promoted. Among the compact cars, the Nissan Bluebird 510 attracted attention. Its design without triangular windows and four-wheel independent suspension later became popular in America as well.

     TOKYO MOTOR SHOW 1967
  • 1966
    10.26 - 11.8 Harumi

    The Sunny and Corolla appeared together, sparking a boom in private cars.

    The 13th show in 1966 would later be known as the "first year of the private car." The Nissan Sunny and Toyota Corolla, which were the catalysts for Japan's full-scale motorization, met at this show. In addition, a lineup of 800-1000cc cars from each manufacturer was on display, heralding the beginning of the era of the mass-produced passenger car. The light passenger cars that underpinned these mass-produced cars also saw a revival in popularity. Another notable event was the display of the Nissan Prince Royal, a domestically produced passenger car used as a limousine for the imperial family. The audience was awed by its enormous body and engine.

     TOKYO MOTOR SHOW 1966
  • 1965
    10.29 - 11.11 Harumi

    In response to the liberalization of imported finished vehicles, many new models were introduced.

    The 12th show was held when the rapid economic growth was beginning to be felt, and it was also the show immediately after the liberalization of the import of completed passenger cars from October 1st. For this reason, it seems that efforts were being made to use the show as a stepping stone to expanding sales, rather than being flashy. In the compact car category, new models were on display in the 800-1000cc class, including Japan's first fastback Colt 800, Honda's S800/N800, Subaru 1000, and Familia Coupe (1000). In keeping with the times, private cars attracted attention as pure family cars that would not be used as taxis.

     TOKYO MOTOR SHOW 1965
  • 1964
    9.26 - 10.9 Harumi

    The show will be renamed the "Tokyo Motor Show," and overseas manufacturers will also be exhibiting.

    With the liberalization of passenger car imports scheduled for April the following year looming, three overseas manufacturers decided to exhibit at the show. Taking this opportunity, the "All Japan Automobile Show" was renamed the "Tokyo Motor Show" and a "press room" was opened to allow press coverage, marking a serious step towards becoming an international show. While most domestic passenger cars were four-door sedans, this show featured many models with names such as GT and coupe.

     TOKYO MOTOR SHOW 1964

All Japan Auto Show

  • 1963
    10.26 - 11.10 Harumi

    The atmosphere of the show has changed as the passenger car pavilion has been split into two.

    The 10th show was introduced in the newspapers as "a lineup of new cars in preparation for liberalization...". A notable feature was the splitting of the passenger car pavilion into two, marking a big step forward towards a passenger car-centered motor show. A test drive area was set up on the south side of the venue, where test drives of each company's new passenger cars were held. This was very popular with spectators, and it could be said to have been an attempt at creating a "moving show". Many cars designed by overseas car designers were exhibited at this show. Also, Toyo Kogyo's rotary engine, which was said to have been difficult to develop, made its first appearance. It was also impressive to see it installed in an avant-garde sports car.

    Japan Mobility Show 1963
  • 1962
    10.25 - 11.7 Harumi

    The number of visitors exceeded one million for the first time, and the area around the venue was extremely crowded.

    This year, many prototypes were on display, but the highlight was Honda, which had made a name for itself in the two-wheeled World Grand Prix, making its first foray into four-wheeled vehicles. The Honda Sports 360 and 500 were unveiled. Perhaps this news increased the popularity of the show, as many visitors flocked to the event, exceeding one million for the first time. Also, as a first attempt, the Automobile Machinery and Tool Association opened a technical center equipped with various equipment in the outdoor exhibition area, which was very popular.

    All Japan Auto Show 1962
  • 1961
    10.25 - 11.7 Harumi

    The era of 3C arrived, and they started appearing in shows one after another.

    The 8th show was praised as "glamorous" with many sports cars and prototypes on display. The venue was nearly doubled in size from the original, and a new South Gate was added to the entrance. Nighttime games (until 8 p.m.) were also available for the two-day event. More than 800,000 people visited. The government had announced the "Income Doubling Plan" at the end of the previous year, and personal consumption had also increased. Soon the "3C era" would arrive, when the dream of owning a "car, color television, and air conditioner" would be upon us. Riding on this upward trend, star car models appeared one after another at the show.

    All Japan Auto Show 1961
  • 1960
    10.25 - 11.7 Harumi

    There are more and more small cars that are within reach.

    The new Road Traffic Act had been enacted in December of the previous year, and one month before the show, the standards of the Road Transport Vehicle Act were revised. The engine displacement of small gasoline vehicles was raised from 1500cc to 2000cc. In response to these changes, the show promoted the new Road Act to visitors through a "Quick Guide to the New Road Act" project. In addition, a prize essay contest was held on the topic of "the new form of road traffic." One of the cars on display that drew attention was Toyota's mass-produced car, the Publica, billed as "a car for everyone." It had a 700cc capacity of four seats and was priced at 389,000 yen. It was also commonly known as the 1,000-dollar car (at the time, 1 dollar was worth 360 yen). It was at this show that an increasing number of small cars priced in the 500,000 yen range were introduced.

    All Japan Auto Show 1960
  • 1959
    10.24 - 11.4 Harumi

    The long-awaited exhibition was held indoors, and the number of cars on display increased significantly.

    The 6th show was held for the first time at the Japan Trade Center (indoor exhibition hall) in Harumi. It consisted of several permanent exhibition halls and an outdoor exhibition space, and was about three times the size of Hibiya, with twice the exhibition booth area. As a result, the admission fee was raised to 50 yen, which included a lottery ticket (up to 15 times). The number of vehicles on display was significantly increased to 317. In addition to the Subaru 360, which was also exhibited the previous year, the Mitsubishi 500, Datsun Sports 211, and the new Bluebird were some of the cars that attracted attention. Toyota exhibited the Masterline, Japan's first car equipped with an automatic transmission, and the Prince Skyline boasted an output of 70 horsepower from a 1500cc engine.

    All Japan Auto Show 1959
  • 1958
    10.10 - 10.20 Korakuen

    Interest in cars is on the rise and car consultation centres are booming.

    That year, due to construction work being carried out at Hibiya Park, the venue was temporarily moved to the infield of Korakuen Keirin Stadium, and the event began on October 10th. The car show has since become an annual autumn event, and the organizer was changed to the Japan Automobile Industry Promotion Association. A "meeting place" and a "Technical Center" (organized by the Society of Automotive Engineers of Japan) were set up within the venue to promote understanding of domestic car technology. An automobile consultation desk was also set up at the main entrance, and the center responded to inquiries from around 300 people per day.

    All Japan Auto Show 1958
  • 1957
    5.9 - 5.19 Hibiya Park

    There are signs of gradual change from being just a promotional space.

    The fourth show was also held for 11 days from May 9th at the plaza in Hibiya Park. In the passenger car category, Toyota debuted a small car, the first-generation Toyopet Corona, Fuji Seimitsu exhibited the Prince Skyline, and Nissan exhibited a prototype of the Datsun Sports, which was said to have improved the quality of the cars on display. Meanwhile, the show office handled road and traffic issues and automotive design at the "PR Center," and also opened a "Consultation Room for All Questions About Automobiles." This was also the time when the show transformed from a mere advertising venue into a place for actual business negotiations.

    All Japan Auto Show 1957
  • 1956
    4.20 - 4.29 Hibiya Park

    The People's Car concept was announced, and the exhibition shifted to one based on vehicle type.

    The third show was held for 10 days like the previous one, but this time, trucks, buses, pickups, passenger cars, three-wheelers, motorcycles, etc. were displayed by vehicle type. The proposed price was 250,000 yen. Although it was still out of reach for the common people, it may have given the impression that the "dream car" was becoming somewhat more accessible. Passenger cars were very popular at the show.

    All Japan Auto Show 1956
  • 1955
    5.7 - 5.18 Hibiya Park

    Although commercial vehicles were the main focus, new passenger cars were also introduced.

    The second show was held for 12 days in the same place as the previous one, in the square inside Hibiya Park. This time too, the majority of the exhibited vehicles were commercial vehicles such as trucks. However, Toyota exhibited a 1000cc SKB-type 4-wheel small truck (named Toyoace in 1956), Nissan also exhibited a Datsun 120-type truck, and Fuji Seimitsu exhibited a 1.5-ton 4-wheel small truck. These vehicles had excellent driving performance and handling stability, and signaled the beginning of a shift from 3-wheel to 4-wheel era for small trucks.

    All Japan Auto Show 1955
  • 1954
    4.20 - 4.29 Hibiya Park

    The main focus at the time was commercial vehicles, with 17 passenger cars on display.

    The first All Japan Auto Show was held on April 20, 1954, in the square of Hibiya Park in Tokyo, with Prince Takamatsu inaugurated as president. At that time, the "three sacred treasures" of the home were an electric refrigerator, a washing machine, and a vacuum cleaner. For ordinary people, a car was merely a "dream within a dream." However, those involved were in high spirits, hoping for the expansion of the automobile industry and the revival of domestically produced cars.

    All Japan Auto Show 1954